How To Create A Big House List and Go Beyond Selling One To One

If you’re a home business owner or a small business looking to break through into the new economy that exists online, one thing is certain- growing your list is your biggest daily task. Sadly, many of the gurus out there are not teaching you step by step methods on how to do this.

When I expanded my business from a freelance service provider to a training company teaching online classes, doing mentoring and coaching I was faced with the enormous task of building my list. I quickly discovered that some of the methods people were teaching didn’t work. Or they worked so slowly that it would take me at least 10 years to get to my goal.

Who on earth has 10 years to grow a business? Certainly not me! Certainly not you.

Jay Abraham, the Marketing guru to the gurus who charges $ 25,000 for a consultation teaches the facts when it comes to company growth. These are the strategies that all online companies are using. Increase your list of customers, increase the number of purchases they make or increase the average amount they spend on each purchase.

Let’s review these one at a time:

1. Increase your list of customers.

This is called list building. Your house list affects your bottom line directly. Unless you want to charge enormous overpriced fees (which we’ve all seen!) the bigger your list, the bigger your company growth.

As you build your list the focus is not ‘opt ins’. Anyone can create a ton of opt ins. You are seeking customers who are ideal, want what you offer and will enjoy a long term business with you. These are customers who have preferably demonstrated previous purchasing for such products from your competitors. A house list of even 5000 ideal clients will change your business results enormously.

2. Increase the number of purchases your customers make.

To some people this is a ‘duh’ statement. Who wouldn’t want to increase the amount of purchases your current customers make. But being able to market to these people in such a way that you don’t violate email marketing laws. You want to serve them so that that they enjoy each and every purchase. Ultimately they will become your top advocates. I’ll call this “company evangelists”. These are the people who can spread the word about your company faster than even the best direct mail campaign.

As you seek to build your list don’t ever underestimate the power of increasing the number of purchases your current customers make. The more happy and satisfied you can make your current customers- the more likely you’ll gain referrals. What a beautiful way to create expansion! It’s ethical, honest and marries good will and good fortune together.

3. Increase the average amount that each customer spends with your company.

The raising of prices and rates is an important part of building a company. However there is always a bad side to this equation. When I see people charging 6-figures for coaching who have never even made $ 100 million dollars themselves that is NOT what I am implying in the raising of your fees. This is called price jacking and is dishonest.

Properly price raising however comes when your reputation increases, your results soar and you are more valuable to your clients. Underpricing can hurt your business and ruin your companies future as well. If you underprice your services or products people won’t take you seriously.

A great way to know what you should charge is to ask someone who has been an expert of creating pricing structure. Get feedback from those who are much farther down the road than you. My greatest feedback has come from MaryEllen Tribby and the staff at EarlyToRise.com. They are trust worthy, have built an enormous track record for long term results. Agora, their parent company and an enormous publishing company with a history of more than $ 400 million in sales is another great resource I trust. Let me say this nicely- if Agora has not charged $ 150,000 per year for coaching why would anyone think it’s ethical to charge that who has never even created a $ 20 million dollar company yet.

These are the core principles of growing any company. Your focus should ideally be on all three throughout the year. To increase your list, continue marketing. To gain repeat purchases, serve with excellence. To be worthy of raising your prices, increase your results and your skill.

Are you……..

Trying to sell your products and services one on one?

The most difficult way to build a business is by doing it one on one. Face it- you’ll wear out before you get to 5000 customers. One on one marketing also depends on your personality and skill set to increase your bottom line. What if you don’t want to talk to people by phone? What if YOU are not available everyday?

Are you tired of working so hard but never quite reaching the 5-figure per month goal you’ve been dreaming of?

Growing a bigger list is the answer. Your list becomes the place where you communicate with your customers regularly. This is where you build rapport, create a culture and build longevity into your company. It is NOT the place where you just sell, promote, sell and promote. That makes most people disgusted.

Your list is where a relationship is created, maintained and encouraged to grow. Let me be very honest with you. This is the aspect of building a huge company online I enjoy the most! It wakes me up in the morning with a skip in my step and causes me to want to make myself and our company better for our customers!

But what about conversion, referrals and your ROI?

Have you ever been totally overwhelmed by the task of conversion? People stop by your website but no one is opting in?

I know just how you feel.

Before I grew my business to where we are now with 40,000 current customers on our house list I was struggling the exact same way. Oh sure, we were making great money. But that’s because I have a specialized skill and can charge high fees for my services. When it came to building a big list that we could market to to everyday- that was another story.

Having built a business in the home based market before generating a large lead list was not a problem. But when it came to selling to them regularly the people who filled out the ‘request for more information on a home based business’ got mad at me when I tried to market to them regularly. Rightly so!

I’ve built a huge profit by picking up the phone and calling a ton of online leads. It’s a great way to go… but who wants to do that for 3, 5, or 10 years down the road? NOT me! And I bet not you, either.

If you have tried numerous courses or listened to one too many trainers as they tell you about their huge house list but never quite get to the nitty gritty of how to build one yourself- I’m ready to help.

On August 9 and August 16 I’ll be hosting a tele-conference that will take you step by step through the process of list building. Ideal client list building, not just a bunch of random opt ins.

Then you’ll need to learn how to write to them, keep the relationship strong and hire the best people for your quickly expanding company!

Let’s do this together. It’s my privilege to help you every step of the way. You are the reason I show up at work everyday.:) I’d love to see you at my upcoming List Building Tele-Class. The price is ridiculous so the only thing you have to ask yourself is this, “Am I ready to build a big list now for my company or will I build it the long hard way and wait another 10 years?” Click here if you are ready to go NOW!

The Benefits of Subscribing to Online Foreclosure House Listings

Investing your hard-earned money in foreclosures demands you use every available tool that you can find to help you achieve your investment goals. It is crucial in foreclosure investing to use only what can help you attain your goals and avoid any unnecessary distractions that might double or even triple your risks. Online foreclosure house listings can be your most powerful tool when it comes to starting and ending your investment right.

Speed Is Power

In foreclosures market where everything can be a blur in an instant because of the quick transactions that happen among investors, agents, banks and other players, speed is a critical factor. In fact, when you are able to acquire information faster than everyone else, it puts you at a distinct position separate from the others. Online foreclosure lists provide you this weapon since you can search right at the comfort of your own homes and receive news and updates without waiting for days or even weeks to see the latest offerings in the market.

Accurate Information

Online foreclosure house listings pride themselves with a team of professionals that handle their information. When you have experienced researchers gathering data for you and mining the real estate industry for the hottest deals in the market, you can be sure that they are exerting every effort to deliver accurate information that you can utilize to advance your goals. Accuracy is important if you want to stay away from bogus deals, stale and misleading information that can only hamper, delay and frustrate your efforts rather than set you in the right direction.

Complete Database

Imagine going to different courthouses, browsing through different local dailies, marching to sheriffs’ offices in different regions and saving leaflets on your desk just to acquire information. It is just too tedious, time consuming, and a virtual waste of time, energy and effort. But if you subscribe to online foreclosure house listings, you only need a few simple clicks to access their comprehensive database right wherever you are. This accessibility also gives you ease in searching other regions and states for other possible options by just entering the zip, city or county code.

Expired House Listing: Reasons That Could Lead to Listings Expiring

Dealing with expired listings is one of the biggest nightmares that an agent can be forced to withstand. However, this is not the end of business, and it hints one about things that were not catered for during the process of disposing the condo. Well, for someone looking to list houses, waiting till expiry is the last thing that comes in mind. This is the reason someone will be interested in learning some of the things that may make a listing not to sell. Here are things that most people fail to do well and certainly what delays their listings from selling.

Insufficient marketing

One of the biggest killers in the market is the assumption that since one has been branded severally as the best dealer, their houses will sell faster than other people. Failure to do proper marketing means people will not be able to remember that a certain agent exists in the market. As a result, their houses will take longer to sell and hence the reason many are facing expiration in their listings.

Price

Before purchasing a product, people will always consider different prices in the market. This is the same scenario in selling houses. Higher prices may repulse buyers because most of them come with fixed budgets for the purchase. For this reason, the agent may fail to sell the house within the right duration. However, in such a scenario, we buy houses to save the agent the frustration that comes with expired listings.

Trying to sell “AS IS”

A big mistake that sellers make is clinging to the assumption that someone will buy the home despite its present condition. This is the wrong perception of the market because no one would like to get into a house that has missing glasses or one that has a faulty lighting system. Before listing the home, it is advisable to do all renovations necessary to make it worth placing in the market.

Failure to invite buyers for viewing

When buying something like a car, buyers do not let the seller to test-drive it on their behalf. This is because they would like to learn about its stability and suitability to perform according to their preferences. This is the same case with house listings. People want to view the property before making a decision to buy.

So, when listing a home for sale, it is vital to hold the above considerations so as to get the best results. It would be embarrassing to have several expired listings despite hopes that the business would prove successful. However, in case it fails to sell, we buy houses to help the seller to secure their targeted profit.